Our story

Jake was founded in the Netherlands in the summer of 2014. Today, our shakes are delivered to customers in over 34 countries around the world – we’re proud of that!

It’s our goal to make eating healthy easy and sustainable. We only have one body and one planet, so let’s take good care of them.

That’s why it’s our goal to make eating healthy easy and sustainable. Jake is here to make a positive impact. And we’ll keep doing so for many years to come.

Our vision

Our vision is a healthy world full of healthy people. Food is a key aspect of both. Our body is made from the food that we eat and the food that we eat is made from the planet that we live on.

Food has an enormous impact on the world. The meat industry is accountable for a third of all CO2-emission, 34% of the earth’s land has turned to desert and over 110 species are lost every day because rain forests are making room for agriculture.

We can do better than that. We need to start eating healthier and more sustainable. It sounds easy and it should be easy. That’s why we made it our goal to make it easy and that’s why Jake is completely vegan.

So what is Jake?

Learn more