About Jake

We are Jake, a young company aiming to make the world a healthier place. From that point of view, we want to make easy and healthy food accessible to everyone with minimal impact on the environment. An easy and healthy life starts with Jake.  

The best way to help people change their bad habits is by offering a better option. That would be complete food that is vegan, plant based and easy to make. These features could mean a world of difference.

Complete food

Let’s start off with our theory: In an ideal world we’d all have time to select, buy, prep, and cook our meals with whole foods, and have the knowledge to ensure we’re getting the complete nutrition we need. But unfortunately this is not always possible, when we’re in a hurry we often reach for unhealthy junk food. Think of a bag of chips, a chocolate bar or a cheeseburger. This food is optimised for taste over nutrition, which is the essential value of food.

Jake is nutritionally complete. The peas and oats in Jake form a perfect vegetable protein profile. But to ensure that Jake contains everything you need, we’ve added fats, carbohydrates and vitamins and minerals from our Dutch suppliers according to the recommendations of the European Food Safety Authority. The other part of our theory is the ease: a Jake meal takes a mere 0 to 1 minute to prepare, depending on which meal you go for. Without having to do groceries, cooking or preparations of any sorts. Jake’s convenience makes life better.

How Jake was created

Jake was founded in 2015 by a team of founders, where CEO Eelco Bakker was part of. During their search for healthy and easy food, they were greatly triggered by the developments of sustainable and vegan convenience-food. The developments in this category became big in Silicon Valley at the time. But in Europe, this was out of reach for consumers.

With the shake we introduced our first complete meal in the beginning of 2015.

Since then we’ve been working on further developments. Ingredients have been replaced, flavours changed, new products were added and the meals just got easier. In the future, we want Jake to be in everyone’s pantry for those unexpected moments when you don’t have a healthy and quick meal within reach. In the meantime, we are working hard on new products, flavours and further personalisation.

Our mission is

To make easy and healthy food accessible to everyone, with minimal impact on the environment.

Our vision?

Offering a better alternative to bad foods is the best way to help people change existing habits. Jake offers complete, vegan food that is easy to make. We believe those features could mean a world of difference in the future of foods.

Things we find most important

100% Complete Food

All of our products are carefully formulated to provide you with every essential nutrient your body needs.

100% Vegan

Jake is 100% vegan and plant based, Jake is good for you and the world.

100% Recyclable

All our products, including our packaging, are completely recyclable. Make sure to throw your Jake in the recycling bin for plastic.

100% Convenient

Slept too long? Stuck in traffic? Eat your Jake everywhere you go. Your meal is ready in just one minute.

When, where and how to use Jake

Shake

About 85% of the people that are using Jake, are using the shakes either as a breakfast or as lunch. The pouch fits into the shaker, making it easy to bring with you anywhere you like. 

Here’s how you prepare a shake:

  1. Add the water to the shaker. We’ll send you a free shaker with your first order.
  2. Add 1 pouch of Jake. Every pouch contains exactly one meal.
  3. Shake for 5 seconds, ready.

Ready to Drink

The ready to drink can be consumed at any point of the day, and requires no preparation. The convenience of the drink makes it easy to take with you to work, your hike or your daily commute.

Jake Fans use the drink as a light breakfast, as an inbetweener or as part of a lunch. You can use Jake whenever it suits you best, there are no rules.

Vitaminbar

The vitaminbar stays fresh for about 6-10 months. Bring the bar with you anywhere you like. We’ve also asked when people use the vitaminbar and it seems that we like a good snack around 4PM. Secondly, the bar is used as a light breakfast.

The Jake Team

Virgil

COO & Management

Eelco

CEO & Product developer

Julia

Marketing

Tim

Design

Floortje

Nutrition and Diets

Vera

Customer Service

Michael

Head of Production

Jordy

Head of Logistics

Virgil

COO & Management

Eelco

CEO & Product developer

Julia

Marketing

Tim

Design

Floortje

Nutrition and Diets

Vera

Customer Service

Michael

Head of Production

Jordy

Head of Logistics

As featured in...

Over the years Jake has appeared in the media in various ways, check out some the companies we’ve worked with below.

For more press information, visit our Press Page.

Better for you and the world

We don’t joke around when it comes to the impact on the environment, of both businesses and consumers.

How Jake makes a difference

As you may know, our packaging is 100% recyclable. We make a difference to the world and the circular economy with our new one-sided packaging. But to make sure our packaging will be recycled, we need your help.

How can you recycle Jake?

Please make sure to dispose of your Jake packaging in a waste bin dedicated to plastics and recycling. Only then you know for sure your waste will be recycled. We love recycling because it produces less greenhouse gases than incinerating waste. In addition, it saves oil when it comes to plastics.

Some statistics

Why do we like recycling?

Reduces greenhouse gases

Eases demand of fossil fuels

Requires less energy

More Jake?

For more information about how and where to contact us, visit our contact details page.

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