Let’s start off with our theory: In an ideal world we’d all have time to select, buy, prep, and cook our meals with whole foods, and have the knowledge to ensure we’re getting the complete nutrition we need. But unfortunately this is not always possible, when we’re in a hurry we often reach for unhealthy junk food. Think of a bag of chips, a chocolate bar or a cheeseburger. This food is optimized for taste over nutrition, which is the essential value of food.
Jake is nutritionally complete. The peas and oats in Jake form a perfect vegetable protein profile. But to ensure that Jake contains everything you need, we’ve added fats, carbohydrates and vitamins and minerals from our Dutch suppliers according to the recommendations of the European Food Safety Authority. The other part of our theory is the ease: a Jake meal takes a mere 0 to 1 minute to prepare, depending on which meal you go for. Without having to do groceries, cooking or preparations of any sorts. Jake’s convenience makes life better.
Jake was founded in 2015 by a team of founders, where CEO Eelco Bakker was part of. During their search for healthy and easy food, they were greatly triggered by the developments of sustainable and vegan convenience-food. The developments in this category became big in Silicon Valley at the time. But in Europe, this was out of reach for consumers.
With the shake we introduced our first complete meal in the beginning of 2015.
Since then we’ve been working on further developments. Ingredients have been replaced, flavours changed, new products were added and the meals just got easier. In the future, we want Jake to be in everyone’s pantry for those unexpected moments when you don’t have a healthy and quick meal within reach. In the meantime, we are working hard on new products, flavours and further personalisation.
To make easy and healthy food accessible to everyone, with minimal impact on the environment.
Offering a better alternative to bad foods is the best way to help people change existing habits. Jake offers complete, vegan food that is easy to make. We believe those features could mean a world of difference in the future of foods.
Our mission is to save the world together with you. We do so by reducing waste, CO2 output and water usage.
Snoozed too long? Stuck in traffic? Eat your Jake everywhere you go. Your meal ready in just a minute.
All of our products, including our shipping containers, are completely recyclable.
All of our products are carefully put together, giving your body a nutritionally complete shake.
About 85% of the people that are using Jake, are using the shakes either as a breakfast or as lunch. The pouch fits into the shaker, making it easy to bring with you anywhere you like.
Here’s how you prepare a shake:
The vitaminbar stays fresh for about 6-10 months. Bring the bar with you anywhere you like. We’ve also asked when people use the vitaminbar and it seems that we like a good snack around 4PM. Secondly, the bar is used as a light breakfast.
Over the years Jake has appeared in the media in various ways, check out some the companies we’ve worked with below.
For more press information, visit our Press Page.
We don’t joke around when it comes to the impact on the environment, of both businesses and consumers.
As you may know, our packaging is 100% recyclable. We make a difference to the world and the circular economy with our new one-sided packaging. But to make sure our packaging will be recycled, we need your help.
Please make sure to dispose of your Jake packaging in a waste bin dedicated to plastics and recycling. Only then you know for sure your waste will be recycled. We love recycling because it produces less greenhouse gases than incinerating waste. In addition, it saves oil when it comes to plastics.
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