Easy. Balanced.


A single meal as a source of fibre, protein and 26 essential vitamins and minerals? It’s easier than stealing candy from a baby. It’s complete food.

The best way to get started on Jake.

Starter Box

Try the shakes and the bars in every flavour for just 19. It’s the best way to get started on Jake. Includes free shipping.

Frequently asked questions

Depends a bit. Our body is cautious when it comes to new foods. It doesn’t just accept new food with open arms like that, to protect you from possible danger. This is an evolutionary protection mechanism which exists so you don’t just put everything in your mouth. If you’re familiar with protein shakes or if you’ve had instant oats before, the first try can be quite nice. If you haven’t, let your taste get used to Jake by trying it a couple of times.

Good! It’s that feeling you have after eating any healthy meal. Your hunger is gone, you’re energized and you don’t feel stuffed. This lasts for about 4-5 hours, after which your appetite slowly returns. No energy swings, just satisfaction. By the way, you should ask yourself this question after every meal you eat. Our body tells us many things we way too often ignore.

That really depends on you. There are many ways to eat healthy. If you’re already eating healthy, you’ll continue to feel good. If your current diet is unhealthy, because you’re (1) skipping meals (2) overeating (3) undereating or (4) eating badly, Jake can be life-changing. If you’re walking around with a nutrient deficiency – and it’s quite likely you are – Jake will do you good. We’re made from the very food we eat. Eating healthy has an incredible impact on our health. Find out what makes Jake healthy.

Jake contains every nutrient that your body needs. That is exceptional. Eating normal food is a complete guessing game on which nutrients you’re eating and in what amounts. The best option is to vary your diet and hope you get everything in that you need. Every nutrient in Jake is in there for a reason. The nutritional profile of Jake is based on the official recommended daily allowances as provided by the European Food Safety Authority and formulated by our dedicated nutritional team.

Use Jake any way you want. It’s not a programme, it’s not a diet, there are no rules. But to give you an idea, most customers have Jake either for breakfast or for lunch. We eat for many different reasons. Sometimes we eat socially, sometimes functionally, sometimes just because it tastes good. You’re not likely to serve Jake to friends at a dinner party. Use it when it suits you.

How nice was your breakfast last Monday? For all those not-so-special food moments, make sure you eat healthy. Your body does remember. And you can still eat food X whenever you feel like it.

Prepared for the unprepared